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OUR STORY (About Us)
RaasRa: A Thread of Tradition, Woven with Modernity
RaasRa isnโt just a brandโitโs a story of passion, resilience, and a deep love for Indiaโs rich textile heritage. It began in Delhi in 2019, with Mahima Malikโs dream to reimagine the timeless elegance of the salwar kameez for the modern Indian woman. The roots of RaasRa are intertwined with the inspiration and unwavering support of Mahimaโs mother, a woman whose grace and wisdom have been a guiding light throughout this journey.ย
Today, after three thriving years in Hyderabad and the launch of our website in 2022, RaasRa has grown into a trusted name in womenโs ethnic wear, bridging the gap between tradition and contemporary fashion.
Our Journey
Mahima Malik, the visionary behind RaasRa, noticed a void in the marketโa need for designs that honored Indiaโs heritage while meeting the evolving needs of todayโs women. Driven by this insight, RaasRa was born with a commitment to offering outfits that are as versatile as they are beautiful.
We started with a carefully curated selection of salwar kameez that celebrated the grace of traditional Indian attire, while incorporating modern trends, elegant silhouettes, and high-quality fabrics. Every piece we design is a labor of love, crafted to make every woman feel radiant, confident, and connected to her roots.
From our humble beginnings to becoming a brand that women across India and beyond trust, RaasRaโs journey has been built on the smiles of our customers and the stories woven into every stitch.
Why Choose RaasRa?
โข Heritage Meets Modernity: We take pride in blending traditional craftsmanship with contemporary designs.
โข Premium Fabrics: From soft cottons for everyday wear to luxurious silks for special occasions, our materials are handpicked for comfort and elegance.
โข Affordable Elegance: Beautiful designs donโt have to come at a high price, and we strive to make quality ethnic wear accessible to all.
โข Customer-Centric Services:
โข Free shipping across India.
โข Cash on Delivery (COD) for convenience.
โข Global shipping to the US, Canada, and Australia.
โข Delivery Timelines for Hyderabad customers is usually same day, couple of days for anywhere in India, and about a week for outside India.
Our Values
โข Authenticity: Staying true to Indiaโs rich heritage while embracing the needs of modern women.
โข Quality: Every stitch, detail, and fabric is a testament to our commitment to excellence.
โข Community: We are more than a clothing line. RaasRa is a space where women celebrate their individuality, heritage, and personal style.
Transparency & Trust
RaasRa is a registered business under GST and proudly operates with ethical practices. Weโre committed to ensuring a safe and seamless shopping experience, whether online or in person.
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Our Promise
RaasRa is for every woman:
โข The working professional who commands respect in a beautifully tailored kurta.
โข The partygoer who dazzles in a modern twist on traditional wear.
โข The homemaker who embraces heritage while celebrating her unique identity.
This is our story, and we invite you to be a part of it. Join us as we continue to celebrate the multifaceted spirit of the Indian woman, one exquisite stitch at a time.
